Μουσικό marketing, στρατηγικές ανάπτυξης και απαντήσεις σε ερωτήματα επιχειρηματικής φύσεως
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Μουσικό marketingAbstract
This study embarks on an analytical journey into the realms of music marketing, based on extensive research and insightful interviews. We aim to provide a comprehensive resource for musicians, record publishers, marketers and music enthusiasts by combining theoretical frameworks, empirical evidence and practical applications. This research strives to shed light on the complex relationship between music and marketing, illuminating pathways to effective promotion and sustained success in the ever-changing landscape of the music industry.
This study is of immense importance in the context of the modern music industry and marketing as a whole. As the digital revolution continues to transform the way music is produced, consumed and monetized, it has never been more important to understand the complexities of music marketing. This research attempts to provide a comprehensive examination of the multifaceted relationship between music and marketing, shedding light on the strategies that drive success in the modern era.
This thesis makes a substantial contribution to the field of music marketing research by bridging the gap between musicology and marketing principles. It aims to provide a comprehensive resource for academics, industry professionals and music enthusiasts, ultimately advancing a collective understanding of the dynamic relationship between music and marketing in the modern era.
In the chapters that make it up, after an extensive analysis of the existing literature, interviews with professional musicians in the industry as well as listeners/heavy users of the music are presented. In order to obtain qualitative data, in-depth structured interviews were used with selected workers in the music sector of the Prefecture of Attica or actively participating listeners. The structured style of the interviews allowed different areas to be explored while guaranteeing consistency in the topics discussed.
Postgraduate Studies Programme
Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ)Department
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
102Language
GreekCollections
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Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα