Μάρκετινγκ φαρμακείου - παραφαρμακευτικών προϊόντων
Pharmacy marketing - parapharmacy products
View/
Keywords
Μάρκετινγκ ; Φαρμακείο ; Παραφαρμακευτικά προϊόνταAbstract
The pharmaceutical and parapharmaceutical industries have undergone significant transformations in recent years, driven by evolving consumer preferences, advances in technology and changing regulations. This thesis explores the complex world of marketing in the pharmacy and parapharmacy sectors, with the aim of shedding light on the strategies, challenges and opportunities facing firms operating in these sectors. The study begins with an in-depth examination of the global pharmacy and parapharmacy market, highlighting key market drivers, emerging trends and consumer behaviour. It delves into the distinctions between pharmaceuticals and parapharmaceuticals, clarifying their roles in the healthcare ecosystem and their importance in marketing strategies. In addition, this thesis explores the unique challenges that pharmacy and parapharmacy businesses face in marketing their products, including stringent regulatory requirements, competition from online retailers, and changing consumer expectations. It analyses the strategies used by successful businesses to overcome these challenges, emphasising the importance of customer-centric approaches, digital marketing and sustainable practices. Valuable insights are provided for industry stakeholders, businesses and policy makers, highlighting the importance of adapting marketing strategies to meet evolving consumer needs while maintaining the highest standards of ethics and patient care.
Postgraduate Studies Programme
Οικονομικά και Διοίκηση της ΥγείαςDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
101Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Όχι Παράγωγα Έργα 3.0 Ελλάδα