Η καινοτομία στον κλάδο ασφαλειών υγείας
Innovation in the health insurance industry
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Keywords
Καινοτομία ; Ιδιωτική ασφάλιση ; Κλάδος ασφαλειών υγείαςAbstract
This work is the product of a systematic literature study on innovation in the health insurance industry and a survey using a questionnaire addressed to citizens who have a private health insurance policy.
Innovation is a key component of insurance companies, especially with the Covid-19 pandemic, which with its presence since the beginning of 2020, - not only - has shaken the normality of the national and global market, but has urgently led to the need for more efficient and direct services to the insured, with the use of technologies, both in the communication between the insured and the insurer, and in the services provided in the field of medicine.
Therefore, the purpose of this work is on the one hand to capture the current situation, through the bibliographic review and on the other hand to record the opinion of customers, with an insurance policy, regarding the provided innovation in the private insurance sector, their demands and needs.
Finally, the conclusions of this research demonstrate the turn of insurance companies towards innovation, with the use of technological achievements, both in the case of service and efficient management, as well as in the field of medical care