Πράσινη επιχειρηματικότητα ως μέσω ανάπτυξης ανταγωνιστικού πλεονεκτήματος των επιχειρήσεων
Green enterpreneurship as a means of developing a competitive advantage for businesses
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Keywords
Βιωσιμότητα ; Κυκλική οικονομία ; Πράσινη ανάπτυξη ; Πράσινη επιχειρηματικότητα ; Πράσινη τοποθέτηση επωνυμίαςAbstract
The interest in green entrepreneurship is positively increasing especially in recent years as the need has arisen for the preservation of the planet's resources and the problems caused by the continuous exploitation which gradually leads to the destruction of the environment.
Sustainable innovation and entrepreneurship are two interrelated concepts that focus on creating environmentally and socially responsible business solutions. Sustainable innovation refers to the development of new products, services and processes that address environmental and social issues while delivering economic benefits. Sustainable entrepreneurship, on the other hand, involves creating sustainable businesses that prioritize social and environmental goals alongside profit.
Innovation is vital to addressing sustainability challenges as it can help reduce environmental impacts, increase resource efficiency and create new business models that are better aligned with sustainable development goals. Sustainable entrepreneurship, meanwhile, is important for ensuring that innovative solutions are put into practice and scaled in a way that supports long-term sustainability.