Entry decision in the platform economy
Η απόφαση εισόδου στην οικονομία της πλατφόρμας
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Keywords
Business model ; Multi-sided platform ; Entry decisionAbstract
The development of technology and the available technical means has always been one of the most important factors in the development of innovation in societies and markets around the world. One of the reasons why the above phenomenon is observed is that often the development of a technology allows the practical application of innovative and revolutionary ideas which, at the time of their conception and in the absence of this technology, could not be implemented or makes possible new modes of operation and exploitation of traditional systems and practices which, until the development of this technology, had a completely different purpose or very limited use.
It is a fact, after all, that, historically, some of the most impressive and important developments, both in the standard of living of the social as a whole as well as in improving and changing the way the market operates and the businesses, were triggered by technological and technical achievements, which gave the practical possibility for such ideas, systems and practices to evolve. Its evolution technology and bringing humanity into the digital age through computers, of the internet and smart mobile devices, however, eliminated geographic one’s restrictions and almost eliminated the cost of information. So, we were led to real innovation of the modern collaborative economy, i.e., its expansion of "sharing" beyond the narrow confines of one's or one's social circle geographical area.
This paper aims to identify and analyze the competition issues that arise from the operation of the economic model of the Cooperative Economy on traditional markets. Therefore, the use of technology by businesses and especially the use of platforms and social media will be studied in this paper, with the aim of entering the market. While actions aimed at protecting these platforms for the public that use them will be analyzed.