Μελέτη σκοπιμότητας ίδρυσης μονάδας παραγωγής και εμπορίας ελαιόλαδων

Δημοκρασσάς, Γρηγόριος

Master Thesis

Author

Δημοκρασσάς, Γρηγόριος

Date

2023-07-10

Abstract

Through the current study, a business plan is developed for a new company that will deal with olive oil standardization. The analysis of the data and forecasts has highlighted some conclusions about the viability of the business idea. The purpose of the current business plan is to describe the structure and operations of the business as well as to identify the required resources to achieve the goals that have been set. In this way, the prospects of a new business effort to standardize olive oil that will be based in the city of Kalamata, an area well-known for the quality of the olives and the olive oil it produces, were examined. One of the main points of the analyzed business plan is the marketing mix which consists of the variables of the product, the price, the place of distribution and the promotion. The application of this model in our case yielded elements related to the packaging that will be released and will automatically refer to a premium product, while at the same time it is practical and easy to use for the consumer. The product will be sold through all the distribution channels available in the Greek market in supermarkets, delicatessens, hotel kitchens and high-end restaurants. The retail price will be set at approximately 10-11 euros per liter, approximately in the middle of the retail price range of extra virgin olive oils on the Greek market, while for the promotion of the product, the company will use modern standardization and marketing methods, based on the comparative advantage of the high quality of the product. In addition, there will be online support with a website and use of social media.

Postgraduate Studies Programme

Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/15615
http://dx.doi.org/10.26267/unipi_dione/3037

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα