Εξαγορές και συγχωνεύσεις ως μέρος του στρατηγικού μάνατζμεντ : μελέτη περίπτωσης

Οικονόμου, Ειρήνη

Master Thesis

Author

Οικονόμου, Ειρήνη

Date

2023-05

Abstract

The modern business environment is characterized by significant and rapid changes, which dictate the continuous and unremitting effort of businesses to adapt and prevail, to survive and increase profitability. Who will continue and emerge, who will remain stagnant and eventually become an outlier is not a matter of chance. The essence lies precisely in the existence of a well thought out and detailed plan, which comes to indicate the way to achieve the desired result. This thesis is an attempt to analyze and examine growth strategies through Mergers and Acquisitions as part of strategic management and is structured in three chapters. The first chapter discusses the basic concepts of strategic management, including relevant definitions and the process of strategic management from the analysis of the internal and external environment, strategy formulation and implementation to the evaluation and monitoring of results. In the second chapter, the analysis is limited to growth strategies and in particular to the external growth of a company through mergers and acquisitions. In particular, having defined the two concepts and set out the form they can take, the reasons for external growth through mergers and acquisitions and their advantages and disadvantages are set out. The third and final chapter of this thesis includes as a case study, the merger of Heinz and Kraft, a landmark transaction in the food and beverage industry since it resulted in the creation of one of the largest companies in the world in the relevant industry.

Postgraduate Studies Programme

Δίκαιο και Οικονομία

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

104

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/15500
http://dx.doi.org/10.26267/unipi_dione/2922

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Show full item record

Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα