Ανάπτυξη επιχειρηματικότητας στο χώρο των υπηρεσιών εξ αποστάσεως εκπαίδευσης: μελέτη περίπτωσης μιας νέας επιχείρησης
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Keywords
Έρευνα πεδίου ; Εξ αποστάσεως κατάρτιση ; Ανάλυση αγοράς ; Επιχειρηματικό πλάνοAbstract
This Diploma Thesis was prepared in the framework of Post Graduate Program
Education and Educational Institutions Economics and had as its object the analysis of
the market for distance learning services. Market research was conducted using the
internet in order to collect data to substantiate the main research question, the purpose
and the individual objectives of the research. The data obtained were limited due to
the inability to identify a sufficient and detailed amount of information from domestic
agencies. The convenience sample highlighted the key reference quantities and their
characteristics in order to substantiate the validity of the research.
Taking into account the basic requirements of the participants in training programs, ie
the strengthening of their professional career and the need to respond to a time consuming and demanding program, a business plan was designed that responded to
them. The plan was not limited to training programs but extended to innovations that
can be applied to the environment remotely. From the analysis of the plan it was
found that the project can bring profitability but not sustainability since the cost of
producing innovative content is asymmetrically borne by the project. Without this
innovation the project loses in competitiveness and consequently in viability. This
largely explains the way in which the domestic market operates, with the introduction
of specialized training programs as well as specialized workforce from the
international environment.
Postgraduate Studies Programme
Οικονομική της Εκπαίδευσης και Διαχείριση Εκπαιδευτικών ΜονάδωνDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
198Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα