Εγγύς τουρισμός και ψυχολογική απόσταση
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Keywords
Εγγύς τουρισμός ; Ψυχολογική απόσταση ; Τουριστικό μάρκετινγκ ; Τουριστική ανάπτυξη ; e-WOM ; COVID-19Abstract
The main purpose of this paper was to explore the concept of proximal tourism and psychological distance, and how these two phenomena were affected by the COVID-19 pandemic that affected the world. To make this possible, articles and literature references were collected and studied, and a research questionnaire was created and distributed to people who went on holiday last summer.
Thus, the first chapter analyses proximity tourism and its benefits, the attractiveness or not of nearby destinations, what is the influence of social media and of course how the COVID-19 pandemic affected proximity tourism.
The second chapter takes a conceptual approach to psychological distance in tourism and discusses its relationship with tourism marketing and e-WOM. In addition, heritage tourism and its connection with psychological distance is studied.
Finally, the research framework includes the results of the survey and the statistical analysis carried out through the Spss program.
Postgraduate Studies Programme
MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ ΤουρισμούDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης ΕπιχειρήσεωνNumber of pages
87Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα