Big data & digital transformation: ανάλυση, εφαρμογή και ωριμότητα οικονομίας και επιχειρήσεων στην ελληνική αγορά

Παναγιώτου, Χρήστος

Master Thesis

Author

Παναγιώτου, Χρήστος

Date

2021-11-25

Abstract

The purpose of this dissertation is the study of Big Data, the analysis and development of the field of digital transformation and the understanding of the impact of digital technologies on the innovation of business models, through a structured review and references to 5 fundamental disciplines for the Greek economy. The digital transformation and the consequent innovation of business models have fundamentally changed the expectations and behaviors of consumers, putting enormous pressure on traditional businesses. Digital Transformation is the Fourth Industrial Revolution, which is about to change our understanding of business, learning and growth in a fundamental way - and at unrivaled speed. However, many companies and individuals are hesitated to recognize the importance and impact of current developments. The four main reasons are: 1) the impressive impact of advanced digitization is not yet fully recognized, 2) there is a lack of imagination and strategy, combined with increasing unpredictability, 3) there is a lack of flexibility and insufficient encouragement for innovation and 4) there is a lack of appropriate skills and an insufficient culture of innovation. The main purpose of this paper is to focus on practical and research aspects of what we know and still need to learn about business and management in the digital age. Organizations will have to modify their business plan or policy to a new digital business model in order to achieve their goals.

Postgraduate Studies Programme

Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων για Στελέχη (Executive MBA)

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

101

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/13908
http://dx.doi.org/10.26267/unipi_dione/1331

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Show full item record

Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα