Επιχειρησιακό πλάνο και τουριστικές επενδύσεις: μια εμπειρική εφαρμογή
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Keywords
Επιχειρησιακό πλάνο ; Τουριστικές επενδύσειςAbstract
A theoretical approach to the subject was initially taken in this paper. A number of key concepts and definitions relating to the operational plan and its advantages have been analysed. Subsequently, the concept of tourism was analyzed and in general the trend of the sector on the island of Skiathos.
Then, there is a presentation of the Business Plan of the hotel Andrikopoulos S.A. for the years 2016 - 2020. The purpose of this Business Plan is to present the company's prospects and capabilities at the level of commercial planning and new investments.
The essay has been based on: data and information provided by the Company's Management, secondary published market data – industry of the company, estimates, assumptions and forecasts provided by management regarding to the future development of various sizes of the company, financial statements for the financial year 2014 as well as provisional balance sheet & results for the financial year 2015, 12-month 2014 and 12-month 2015 balances.
Due to the recent global health crisis, which has hit major economic sectors such as tourism, the project is setting a reference year in 2016, as the current circumstances governing this sector are ongoing and there is a climate of intense uncertainty about any future estimates.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
62Language
GreekCollections
Except where otherwise noted, this item's license is described as
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα
Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα