Corporate social responsibility: the case of Hellenic Petroleum
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Keywords
Corporate Social Responsibility (CSR) ; Corporate social performance ; Stakeholder theory ; Sustainability ; Strategic CSR ; Employees ; Person organization fit ; CSR activities ; CSR benefits ; Social risk ; Cause marketing ; CSR impact ; CSR motives ; CSR fit ; CSR positioning ; Hellenic PetroleumAbstract
The main objective of the master thesis is to highlight the significant importance of Corporate Social Responsibility (CSR). The master thesis is a qualitative research consisted of two parts. In the first part, an in depth analysis of the theoretical framework is provided. Moreover, we explore how the examined concept can serve the needs and expectation of society. The second part refers to the case study of Hellenic Petroleum (HELPE) that has the leading position on the Greek energy market. In addition to that, we seek to examine how HELPE integrates CSR into its strategy so as to preserve its leading position. All in all, we argue that CSR concept, which is still under process, confers added benefits towards the company that engages in it and the society at large.