Η ανάπτυξη της επιχειρηματικής δραστηριότητας μέσω των σύγχρονων μορφών marketing
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Keywords
Επιχειρηματική δραστηριότητα ; MarketingAbstract
The modern era is characterized by the widespread use of the internet and social media, which makes it imperative for entrepreneurs to take up with them. This is justified because every business wishing to consolidate its activity and to extend its actions to all the citizens of one territory should initially use the internet and the social media. This activity will enable it to become known initially to all the interested citizens, and, among other things, will be able to serve its customers throughout the day as it will provide automatic service through its online platform. Taking all this into account, the purpose of this paper is to present ways in which businesses, in particular, small and medium-sized enterprises, can make use of electronic means and social media tools.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
65Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές