Στρατηγικό μάνατζμεντ σε τουριστικές μικρομεσαίες επιχειρήσεις στην Ελλάδα: μελέτη περίπτωσης

Μπαφίτη, Βίκυ

Master Thesis

Author

Μπαφίτη, Βίκυ

Date

2020-07-07

Abstract

Strategic management is a key pillar both academically and practically as it is an integral part of a business. It is a science that has become widely known in recent years, trying to help businesses cope and stand out in the face of a difficult situation. This dissertation aims to analyze and explain those key points of the model of strategic management, theoretically and practically with the case study. More specifically, the reader can follow the models presented and use them in businesses. There are three chapters of which are divided into two parts, the first part includes the 1st and 2nd chapters with a theoretical background and the second part has the practical part with the case study. The dissertation is focused on the strategic management of small and medium-sized enterprises with a special focus on tourism industry. In the first chapter there is the introduction in strategic management, analyzing its basic terms and presenting the “backbone” of this model in a theoretically background. The second chapter analyzes tourism in Greece, the hotel industry, the Cyclades and the island of Paros. Finally, in the third and last chapter there is the case study which is essentially the presentation of the company “sea boutique hotel” with the analysis and study of the main issues of strategic management.

Postgraduate Studies Programme

MBA Tourism Management - Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων - Μάνατζμεντ Τουρισμού

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

117

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/12885
http://dx.doi.org/10.26267/unipi_dione/308

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Show full item record

Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές