Χρώματα συναισθήματα και neuromarketing
Colors emotions and neuromarketing
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Keywords
Neuromarketing ; Branding ; Marketing ; Καταναλωτές ; Συναίσθημα ; ΧρώματαAbstract
The aim of this Diploma thesis is to study the science of Neuromarketing combined with that of Marketing and Branding. Through the analysis of consumer habit, we will see the product selection process based on the color and feelings of advertising and the presentation of the products.
We will analyze the effect of colors and feelings created on the consumer through advertisements and consumer preferences driven by the presentation of products without always making choices depending on their quality.
In the end we will come up with the importance of Neuromarketing's role in decision-making and consumer behavior.