Ανάπτυξη πλατφόρμας διαχείρισης beacons, για μάρκετινγκ βάσει τοποθεσίας

Φασούλας, Αθανάσιος

A beacon management platform for location based marketing

Master Thesis

Author

Φασούλας, Αθανάσιος

Date

2018

Abstract

Location based and context aware services, enable businesses to add value to the customer’s in-location experience and can extend the company’s digital interactions with the consumers. Indoor spaces often block cell signals making it impossible to track a customer’s indoor location via existing technologies like GPS, RFID and Cellular tower triangulation etc. All these limitations in the existing technologies can be addressed by using Bluetooth Beacons. Using beacons, retailers can collect data to optimize customer experiences, generate more revenue and improve business processes. In this paper, we are presenting the numerous opportunities that Bluetooth Beacons provide, by creating a platform that makes use of these devices.

Postgraduate Studies Programme

Προηγμένα Συστήματα Πληροφορικής

Department

Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής

Number of pages

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/11534

Collections

Τμήμα Πληροφορικής

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