Marketing metrics in the maritime industry
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Keywords
Δείκτες αποδοτικότητας επιχειρήσεων και αγορών ; Δείκτες μεριδίου αγοράς ; Marketing metrics ; Share of market metrics ; Share of mind metrics ; Share of hearts metricsAbstract
A fundamental problem for measuring marketing performance is defining and identifying both the best metrics and best practice. Metrics are parameters or measures of quantitative assessment used for measurement, comparison or to track performance or production. This master's thesis, summarizes all performance indicators, and introducing a performance measurement system for shipping companies for share of hearts, minds and markets.
Postgraduate Studies Programme
ΝαυτιλίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Τμήμα Ναυτιλιακών ΣπουδώνNumber of pages
112Language
EnglishCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές