Ο σχεδιασμός marketing στη λιμενική βιομηχανία: η περίπτωση του λιμένα Πατρών
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Keywords
Marketing plan ; Ports ; Competition ; Strategic planningAbstract
In the globalized financial environment that we live in, port industry can't stay unaffected. The intense competition between transport companies and the appearance of port operators as a significant factor modifies the port market as a highly competitive market. The typical form of the port, transforms into a more competitive and temporary one .At this point, marketing and its tools can be of significant help so that the port industry can be diversified in the end. Port marketing and its strategic planning, can give us not only all the information we need but also the technological expertise in commercial issues referring to the increase of the commercial use of the port or its terminal stations. By collecting data from the market, we are in a place to form strategic marketing plans which are valuable and significant for a port industry. Marketing plans with the proposed policies and tactics, are able to ameliorate the total position of the port industry in the global market by assisting the port's or terminal users with modern services. So as to highlight the utility and implementation of a marketing plan, Patra's port is used by the author as an example.
Postgraduate Studies Programme
ΝαυτιλίαDepartment
Σχολή Ναυτιλίας και Βιομηχανίας. Τμήμα Ναυτιλιακών ΣπουδώνNumber of pages
88Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές