Η κάθετη ολοκλήρωση ως στρατηγική επιλογή των μεταφορέων στην αγορά τακτικών γραμμών για την ανάπτυξη της door-to-door μεταφοράς
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Keywords
Ναυτιλία τακτικών γραμμών ; Door-to-door μεταφορά ; Κάθετη ολοκλήρωση ; Διεύρυνση της εφοδιαστικής αλυσίδας ; Logistics ; Liner shipping ; Door-to-door transportation ; Vertical integration ; Supply chain integrationAbstract
Strategic integration is a key issue for the freight/transportation companies in Liner
Shipping when designing a supply chain. As a business strategy and a supply chain
governance strategy, Vertical Integration is directly related with the organisation and
management of the supply chain. There are several explanations created and given for
Vertical Integration, which are mostly relevant to cost-cutting justifications through
all levels of the transportation chain.
However, the continuously increasing tendency of carriers to choose Vertical
Integration as a business strategy for the integration of the Door-to-Door
transportation service reveals data which explain that the tendency is justified by
something more than minimising costs and shifting the industry structure.
This study intends to examine the reasons for the carriers choosing Vertical
Integration as a strategy for establishing freight integration, along with its
consequences both in the supply management and the companies implementing
Vertical Integration.