Κόστος καινοτομίας:τρόποι υπολογισμού του και οι επιπτώσεις του στην λήψη επιχειρηματικών αποφάσεων

Θεοφίλου, Κωνσταντίνα

Cost of innovation:methods of calculation and its impact on business decisions

Master Thesis

Author

Θεοφίλου, Κωνσταντίνα

Date

2017-07

Abstract

The primary purpose of this thesis is to examine the concepts of innovation and entrepreneurship as well as the way they relate. More specifically, the bibliographic review describes the concept of innovation in general and the role it plays in modern enterprises. An attempt is also made to analyze the way in which innovation costs are calculated and to describe this contribution to business decision-making, initially at a theoretical level and then on a practical level, studying the case of 3M a multinational enterprise. The diploma thesis is structured in eight individual chapters. The first chapter, which is the introduction of this paper, includes a brief presentation of the concepts of the thesis, such as innovation, entrepreneurship, the global economy, the multinational company, and the relationships between them. The second chapter clarifies the terms related to innovation, separates this term from the invention and emphasizes its importance. Finally it describes the forms of innovation as well as the different models of innovation either based on the source of origin or on impact. The third chapter consists of a review of the term of entrepreneurship, lists its relative types as well as the factors that affect it. In addition, important issues such as business plan development and evaluation, business decision-making and the role of cost accounting in decision-making are analyzed. The fourth chapter links the two terms and describes the relationship between innovation and entrepreneurship. Additionally, the methods of measuring an enterprise's innovation are analyzed. As far as the fifth chapter is concerned, the concept of innovation costs and ways of calculating it in a multinational enterprise are mentioned. More specifically, this chapter reviews the term of multinational enterprise and technological progress to highlight the role of multinational companies in the transfer of new technology. Finally, our thesis presents the most important indicators of statistical measurement of science and technology in multinational enterprises to move to the next chapter where methods for assessing innovation are described. The seventh chapter describes the case study of the multinational company 3M, which was conducted to examine the way in which innovation costs are calculated and its impact on business decision making. The last chapter introduces the main conclusions drawn from the diploma thesis. Research findings show that innovation is more successful in multinational enterprises and larger companies in general, as they have greater R & D investment than smaller firms and thus more easily absorb innovation costs. The relationship between competition and innovation is highlighted, in fact, demonstrating that perfect competition favors innovation and gives companies greater incentives than the monopoly to develop new technologies. Finally, it is concluded that innovation costs directly affect management decisions, as the key incentive for R & D to be realized is the profit when management takes decisions to increase the company's profitability.

Postgraduate Studies Programme

Λογιστική και Έλεγχος Επιχειρήσεων και Δημοσίων Οργανισμών

Department

Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

Number of pages

119

Language

Greek

URI

https://dione.lib.unipi.gr/xmlui/handle/unipi/10453

Collections

Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων

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