Εταιρική κοινωνική ευθύνη και η εφαρμογή της από την Interamerican
Corporate social responsibility case study:Interamerican insurance company
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Keywords
Εταιρική κοινωνική ευθύνη ; Ασφαλιστικές υπηρεσίες ; Corporate Social Responsibility (CSR) ; Insurance servicesAbstract
Οbjective purpose of this text is a try to present various aspects of corporate social responsibility in modern society and the emphasis of its importance by using the example of CSR in one of the largest businesses in Greece and the most important in its field. In the first chapter there is an introduction to the meaning of CSR, its attendance through time and in Greek institutional framework. Then, we present its application in modern businesses, its dimensions, its measurement pointers and its benefits. In SWOT analysis we present the weaknesses and threats of CSR. In conclusion, we proceed with the presentation of some elements from the report of INTERAMERICAN, through which we can conclude the need of CSR, not only for large companies but for the whole spectrum of companies.
Postgraduate Studies Programme
Οικονομικά και Διοίκηση της ΥγείαςDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
55Language
GreekCollections
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Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές