Στρατηγική των γαλάζιων ωκεανών
Blue ocean strategy
Master Thesis
Date
2017-01View/
Keywords
Οργάνωση και διοίκηση ; Στρατηγικός σχεδιασμός ; Ανταγωνιστικό πλεονέκτημα ; Βιωσιμότητα ; ΕπιχειρήσειςAbstract
In this thesis we will illustrate the meaning of strategy and the key which lies beyond
for the companies to become more competitive by the correct use of the strategy. In
Chapter 1 we analyze the meaning of strategy and how it can boost the performance of
the companies. In Chapter 2, we discuss about the strategic innovation and why it’s
crucial nowadays. Moreover, we analyze the meaning of the blue ocean strategy, how
companies can escape from red oceans with an appropriate way, a correct approach of
this strategy and finally a case study that shows us that blue ocean strategy can be the
missing link for the companies to become leaders in their domain.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
61Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές