Ο ρόλος των social media, του word of mouth και του content marketing στον κλάδο των καλλυντικών στην Ελλάδα
The role of social media, word of mouth and content marketing in the cosmetics industry in Greece
Master Thesis
Date
2016-06View/
Keywords
Word of Mouth (WoM) ; Content marketing ; Social media ; Viral marketing ; Customer engagement ; Customer experienceAbstract
The last years large development of e-commerce is observed. Many are those brands who are using the internet as a way to promote themselves, their brand and in order to create useful content for the users and consumers. The content is usually delivered to the users in the form of Viral Marketing. It is examined how the content creation by the brands affects users and how their consumer behaviour changes.
Postgraduate Studies Programme
Οικονομική και Επιχειρησιακή ΣτρατηγικήDepartment
Σχολή Οικονομικών, Επιχειρηματικών και Διεθνών Σπουδών. Τμήμα Οικονομικής ΕπιστήμηςNumber of pages
99Language
GreekCollections
Except where otherwise noted, this item's license is described as
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές