Χρήση στατιστικών εργαλείων στο μάνατζμεντ κρουαζιερόπλοιων και επιβατηγών πλοίων
Use of statistical tools in the management of cruise and passenger ferries
SubjectΠλοία -- Οικονομικές απόψεις
KeywordsΚλάδος κρουαζιεροπλοΐας ; Κρουαζιέρα ; Πλοία ; Εμπορική ναυτιλία ; Επιβάτες πλοίων ; Χρονοσειρές
The present dissertation aims at investigating the implementation of statistic tools on cruise ships and passenger ships management. The topic was selected on the basis of the contribution of the Greek merchant shipping in the country’s economic growth, as well as the competition this accomplishes for the country within the European Union (it is reported that the Greek merchant shipping contributes an estimated 50% to EU’s total maritime activity). The dissertation is structured as follows: Chapter 1 includes a summarized presentation of merchant shipping and the extent of its contribution to the growth of the Greek economy. Chapter 2 presents a summary of merchant shipping’s two branches, as occurred from the type of the transport service provided and their relative characteristics. Chapter 3 introduces the methodology used in order to collect the data using specially developed questionnaires, and the main tools used to analyze the data. The results of the descriptive analysis are portrayed in Chapter 4, referring to the participants’ profile and their evaluations of the services provided by the businesses in question. Furthermore, this chapter includes an investigation of the relationship between various demographic elements and the type of voyage chosen by passengers, followed by an investigation of the correlation of the criteria deployed in choosing the preferred company by type of passenger. Chapter 5 examines the difference arisen in the companies’ evaluations by Greek and foreign passengers. The course of passenger traffic for 10 itineraries is indicated in Chapter 6, accompanied with projections for the period 2012-2014. The last chapter includes the study’s basic results, as well as some suggestions towards the maritime and cruise companies in enhancing the services provided.