Άμεσες ξένες επενδύσεις στα Βαλκάνια : η επένδυση της Τράπεζας Πειραιώς στην Βουλγαρία και στην Ρουμανία
Foreign direct investments : the investment of the Piraeus Bank in Bulgaria and Romania
KeywordsΆμεσες ξένες επενδύσεις ; Βαλκάνια ; Βουλγαρία ; Ρουμανία ; Τράπεζα Πειραιώς ; Foreign direct investments ; Balkan states ; Bulgaria ; Piraeus Bank Bulgaria ; Piraeus Bank Romania
The aim of writing of the present master thesis is the research and study of the foreign direct investments in the Balkans placing particular emphasis on the banking sector. In the first part, an analysis of the definition of the direct foreign investments is being carried out. The forms of foreign direct investments are being mentioned and analyzed, along with their advantages and disadvantages. Then, comes the review of the banking system and of the operation of the financial system. In the next part, elements that concern the direct foreign investments in the Balkans are being mentioned, more concretely regarding the markets of Bulgaria and Romania. Finally, in the empirical part of the thesis, a study of the case of Piraeus Bank in Bulgaria and in Romania is being realized. More concretely, we study the course of investment in these two countries and the strategy of the group for the particular markets. This study is being realized with the analysis of the group’s last year economic, results. From this analysis result conclusions that lead us to conclude if this investment of the Piraeus Bank group is being successful and profitable or not.