Ταξιδιωτικός οδηγός Ελλάδας
Travel guide of Greece
Tourism contributed a 20% in the Greek GDP in FY 2014 according to the Greek Statistics Authority. The role of tourism for the Greek economy is obviously significant and tools that contribute to its marketing and propulsion gain tremendous importance. Information and Telecommunication technology along with the popularity of the Internet have dramatically changed the consumers behavior when it comes to choose and book a travel or a holiday package. The dissertation initially reviews contemporary applications for tourism and the impact they have in the destination selection and booking. Special effort has been given in reviewing web tourist guides and the role they play in the marketing of tourist destinations. Three of the most important greek internet-based tourist guides are reviewed. To better understand the technology and mechanisms that build-up a web tourist guide, a prototype guide has been designed and implemented. The focus is given in offering an expandable information framework as well as a - virtually unlimited - support of user interface and information languages. To better design the guide, current implementations have been studied and a simple yet information rich environment has been developed, organizing information is easy to find hierarchy. The guide implements a 3-tier architecture making it simple to make adjustments to information and presentation. Finally, criticizing the functionalities of the prototype tourist guide a number of suggestions for future development has been made, including Web 2.0 extensions like blogging, user opinions and social networking.