Ασφαλιστικά προϊόντα υγείας στο bancassurance
Health insurance products in bancassurance
KeywordsΤραπεζοασφαλίσεις ; Ασφαλιστικά προϊόντα υγείας ; Σύστημα υγείας ; Bancassurance ; Health insurance products ; Health system
In recent decades, the banking sector has entered the insurance industry through the creation of bancassurance products. Due to poor economic situation in our country in the last period, the contribution of private insurance in society becomes more necessary, thus increasing profit margins for insurance companies and therefore banks that distribute these products. Banks transporting bancassurance products through their branches create a sense of security to their customers, who prefer to buy insurance through the bank rather than take them individually by insurance companies. Particularly as regards health bancassurance, banks have developed a wide range of products, both everyday and emergency medical care, and hospital care. So, more and more banks begin to invade the health insurance industry gaining a large portion of customers who are interested in gaining a better insured medical care. This study was set up to investigate the phenomenon of bancassurance including what respect and how it operates in Greece. It also examined the existing health system both in our country and in other countries and investigated important banks of Greek market which have created bancassurance products in the health sector, to show that he has applied the phenomenon of bancassurance in Greece.