Η επίδραση του ηλεκτρονικού εμπορίου στην επιχειρηματικότητα
The impact of e-commerce on entrepreneurship
Looking back in the past, we see that the evolution of technology and the development of information technology have changed the form of the world, bringing about unprecedented changes in the business environment and in consumer habits. Modern companies face a constantly changing and competitive environment. In this context, strategies employed by firms must be adapted each time to the new conditions created in the market. So, todaytraditional businesses increasingly are turning into electronic business operations (e-Business), in orderto increase efficiency and sales. The spread of e-business (e- Business and e-Business), through the development of e- commerce and other Internet applications, expands global rapidly. Many new companies, regardless of size and activity sector,operate via Internet with a view to both qualitative customer service and ensuring strategic advantage over their competitors. Through internet, websites and online stores, firms are able to come frequently and directly in contact with the public. They can thus watch closely changes in needs and desires.Especially today through social networks and blogs, enterprises acquire valuable information about the purchasing behavior of consumers.