Συναισθηματικά κριτήρα αξιολόγησης της Ελλάδος αναφορικά με επιχειρηματικές δραστηριότητες
AdvisorΤσόγκας, Μάρκος - Μάριος
KeywordsΕνοποίηση αγορών ; Συναισθήματα ; Ανώτερα στελέχη ; Επιχειρήσεις ; Εικόνα της χώρας ; Αποφάσεις ; Ελλάδα ; Globalization ; Market integration ; Sentiments ; Managers ; Investments ; Country of image ; Decisions ; Greece
The present thesisdevelops and applies a methodological framework for the managerial emotions in decision making, for an investment or an export in another country, using a questionnaire. Initially, a literature review is realized through scientific papers and other sources. Specifically, in the 1stchapter which is the introduction it is analyzed the meaning of globalization and the trend ofcreating global markets. The second section refers to managers and the process of decision making. The third chapter explains the meaning of emotions, and how managers feel when they make a decision.The next sectiondescribes the case of Greece, with a SWOT analysis, analyzing the meaning of thecountry image, the investmentsand what factors can be taken into account when deciding doing an investment. Subsequently, the methodological framework is presented and the proposed procedure is analyzed. The questionnaire is formulated anddistributed to managers abroad, with different culture, evaluating Greece and expressing their sentiments for her as business destination. The questionnaires were, initially, orientated to evaluatehow managers decide to do an investmentor an export and how emotions affect them. Then, the questionnaires were gathered and analyzed statistically. Descriptive statistics are presented together with regression analysis of selected variables. Finally, the obtained results and conclusions are presented together with relevant proposals for further investigation.