Κλάδος τηλεπικοινωνιών: μελέτη της επιχείρησης Hellas Online
Telecommunications industry: study of enterprise Hellas Online
KeywordsΣτρατηγικό μάνατζμεντ ; Κλάδος τηλεπικοινωνιών ; Hellas Οnline ; PEST ; SWOT ; TOWS ; M. Porter
This present study was elaborated within the framework of the master program in Techno-economic Management, Department of Digital Systems at University of Piraeus. The work is based on the model of strategic management as shown in Figure above. This model involves the detection of environment (external and internal) the strategy formulation, strategy implementation, evaluation and control. Firms compete every day in an environment that is constantly changing. For this reason it is important to understand the value of strategic management. The benefits of strategic management are: Clearer sense of strategic vision for the firm. Sharper focus on what is strategically important. Improved understanding of a rapidly changing environment.