Ανάλυση πωλήσεων μοτοποδηλάτων στην ελλάδα : μελέτη περίπτωσης εταιρείας
This paper, through the analysis of industry cycles, and a thorough analysis of the companies who market products account industry, attempting to illustrate and highlight all those features that make this industry marketing stand out. The first chapter of the mind study aims to highlight the main features contained in the motorcycle industry. This chapter includes the institutional framework governing the operation of the marketing industry in Greece, as well as the structure of the sector, with regard to manufacturers, distributors, sales, parts and accessories, and services service. While out and all those factors that affect the demand for the motorcycle market, while the analysis of these factors is supported by the provision of financial information. Finally, this first chapter ends with the wording of all those problems facing the industry, but also with the prospects to improve the market situation. The second chapter includes analysis of all quantitative methods variables, for even better and figures examining the motorcycle industry. This analysis of quantitative methods variables include the method of descriptive analysis (categorical - quantitative variables), as well as comparison samples. The sample is compared in three ways: by using the method of ANOVA, the method of Multiple Range Tests and Regression method. In the third chapter, the study focuses on examining a company's marketing motorcycles in Athens, particularly in the area of Piraeus. This company is «MOTOREX», the main A. Zacharopoulou - B Avgeri. A detailed report on all those elements that can describe the activities and situation of the company concerned, through the analysis of the external and internal environment. Parallel, and a financial study, taking into account the financial data of the company, in conjunction with the industry in which it operates, with the opportunities and threats that exist in it. Finally, the study ends with the capture of all those useful conclusions arising mainly through quantitative analysis of the industry conducted by using quantitative methods variables.