Κέντρα αδυνατίσματος & δυνητικοί πελάτες: σύμμαχοι ή εχθροί;
SubjectΔίαιτες αδυνατίσματος ; Απώλεια βάρους ; Physical fitness centers ; Diet ; Ικανοποίηση καταναλωτών ; Customer services
The aim of the present research is to find out the way and up to what point the individuals that face obesity problems can be satisfied by the services provided in the market that are related to these problems. The obesity considered as a global epidemic, as a result of the modern western life style and that is accountable for a crowd of diseases, owes to be faced vitally. Related to this problem a network of organizations and services has been set up that are trying to attract potential customers. The method followed by the above mentioned specialists in combination with the profile of potential customers will be extensively presented in this research. Obesity is mainly owed in genetic inclination of individual but in every case is in combination with the general environmental conditions, a fact that leads to the accumulation of fat in the human body. Secondary reasons of obesity’s presence is the lack of physical activity, the consumption of fast meals as well as psychological reasons. The results of the body’s weight increase in an individual apart from aesthetic are mainly health problems that often emerge and in most cases they lead to increased rates of mortality. As miner solutions of confrontation of this phenomenon pharmaceutical solutions are proposed as well as the surgical intervention that even if it continually gains supporters it doesn’t always have permanent or desirable results. However diets and the increase of physical activity should be considered as an integral part of each individual’s effort for the reduction of his weight. From the one hand, the specialists (dieticians and institutes related to weight lose) in order to attract potential customers -according to the applied marketing rules- have initially to find out the needs and the wishes of individuals, to design and propose attractive solutions and finally to calculate the period of time as well as the cost of such an offered service, having always in mind the customer’s satisfaction but also their personal operational objectives. On the other hand individuals having obesity problems usually resort to the solution of a specialized confrontation hoping that they will improve their health condition but also their external appearance considering that in this way they will be socially accepted. However each customer decides to choose or not a service according to his personal desires and expectations, a fact that sets him unpredictable as for his consuming behavior. Generally the individual seems to prefer the supply of a service taking into account the knowledge and the behavior of the supplier, the environment and of course the total cost. The research of the aforementioned is based on semi-structured interviews and questionnaires that were addressed in a randomly chosen sample of one hundred (100) individuals in the region of Attica. Their results are presented in graphs where are extensively analyzed. The general conclusion that comes up is that the individual either having conscience of his physical condition or not is willing to follow blindly the instructions of the specialists in order to lose weight and improve his appearance, giving in this way a positive response to the question posed in the specific research that the institutions related to weight loss and the potential customers can become allies.