Στρατηγική διοίκηση οικονομίας : εξέταση περίπτωσης : Ωνάσειο Καρδιοχειρουργικό Κέντρο
Strategic innovation management in healthcare institutions : the case study of Onasseio
Ποντικάκη, Μαρία Ε.
SubjectΝοσοκομεία -- Διοίκηση και οργάνωση -- Ελλάδα ; Στρατηγικός σχεδιασμός ; Διοίκηση και οργάνωση υπηρεσιών υγείας ; Ωνάσειο Καρδιοχειρουργικό Κέντρο ; Hospitals -- Administration -- Greece ; Strategic planning ; Health services administration ; Management -- Technological innovations ; Organizational change ; Onassis Cardiac Surgery Center
Although historically the health sector was less vulnerable to economic downturns compared with other industries, the results of this financial crisis is already reflected in this industry. As the economic crisis continues, the health industry should seek ways to achieve profitability in the long term, despite the difficult market conditions. Additionally, it is a fact that the health sector is facing external pressures that forces it to react, while it makes it necessary to prepare for the new economic reality in order to become viable and profitable. As part of this preparation, it is necessary the direct intervention of all levels of management who will implement strategic innovative ideas. The main purpose of this thesis is to study the potentials of the strategic innovation management to overcome the existing crisis that has affected the health industry as well. To collect the necessary data, a field research was conducted in the Onassis Cardiac Surgery Center where interviews took place based on a semi structured questionnaire addressed to senior executives and a limited number of nursing staff. The case study at the Onassis Cardiac Surgery Center was carried out, among others, in order to identify if the specific hospital unit is following strategic management practices; in case those are used, the reasons for their implementation are analyzed further. The study concludes with the way which the Onassis Cardiac Surgery Center, and thus a non-profit Greek organization is facing the competition and the new requirements demanded in the context of an undoubtedly difficult economic situation.