Προσανατολισμός στο μάρκετινγκ επιχειρήσεων στην ποντοπόρο ναυτιλία
SubjectΜάρκετινγκ ; Ναυτιλιακές εταιρείες ; Ναυσιπλοΐα ; Marketing ; Shipping companies ; Shipping -- Management
The present study aimed to investigate the marketing orientation of firms active in the shipping sector. The methodology of work is based on the collection of secondary data, collected through books journal articles and through official websites. Shipping companies today because of competition are primarily focused on B2B marketing, which deals with the satisfaction shipper - shipper for transporting goods by sea, mainly for profit enterprise. To satisfy this factor, it is provided that on the one hand the correct diagnosis of the market for the better understanding of the transport needs of the client and on the other, the proper planning and control for the proper organization of the shipping company. The findings showed that the shipping companies studied apply marketing based on the type of ship and cargo, sea routes and the type of charter, with the understanding that marketing is the key to their success.