Αξιολόγηση ηλεκτρονικών B2C καταστημάτων σε περίοδο οικονομικής κρίσης
Business to consumer e-shop evaluation under the financial crisis
Παπακωνσταντίνου, Μαρία Κ.
SubjectΗλεκτρονικό εμπόριο ; Ηλεκτρονικό επιχειρείν ; Διαδίκτυο -- Επιχειρήσεις ; Διαδικτυακό μάρκετινγκ ; Αξιολόγηση
The purpose of this thesis is the study of the fate of Electronic Commerce in light of the online store, given the huge economic crisis that has erupted in the European region. The study focuses on the extent to meet the needs of consumers of online stores, through the formulation of a research tool. In this paper a research tool is being established, in order to evaluate the online stores. Sub goal is to select appropriate assessment criteria as well as to distinguish these criteria into mandatory and none. In the first step is to identify a range of criteria according to studies from previous years, and then to present the proposed research tool. Key characteristic of the tool evaluation are the four basic dimensions of the individual metrics that cover the entire spectrum of the buying cycle. In order to carry out the results, has been used a survey, which includes the participation of one hundred and sixteen online shops, which took place in the first quarter of 2014. The main objective of this research is to determine the degree to meet the needs of consumers, the level of online shops in Greece, finding the ascending branch and categorizing the criteria.