Εταιρική Κοινωνική Ευθύνη και Τριτοβάθμια Εκπαίδευση.
Corporate Social Responsibility and higher education
Corporate Social Responsibility (CSR) has been a topic of vital importance over the last years. The purpose of this paper is to explore how students perceive CSR and value its application for their personal career development and the sustainability of their educational institution. To this end, we employed a questionnaire survey addressed to students from Greek Higher Education Institutions. Our findings, derived from the Field Research which was undertaken during April - October 2013, indicate that there are differences in CSR perception and understanding from the part of the surveyed students. It is worth to mention that the majority of the participants had knowledge of the actual meaning and purpose of CSR, along with the potential benefits that arise from its implementation. Moreover, a great number of Greek Higher Educational Institution had implemented CSR or Business Ethics’ subjects in their curriculum and this is only the first step among many that will come.