Social media marketing
Καλληδώνη, Άννα - Μαρία Σ.
A second parallel life has been established for the electronic user (PCs, tablets as well as mobiles) by the daily use of the Social Media. In this project we are going to deal with the Social Media Marketing science and investigate the main topics around the influence it has on its users. The present project consists of five chapters the content of which are summarized below. In the first chapter it has been considered necessary to present the meaning, the philosophy, the aim as well as the Marketing Mixture of the Marketing science. However, since we refer to internet terms the approaches have been updated to deal with electronic means. Throughout this paper there will be reports on Internet use in Greece. The next chapter is about the Social Media. The analysis is comprehensive and at the same time objective so that the reader is able to understand the terms and their differentiations. Moreover, for each platform of the Social Media the content and its aims will be mentioned. Finally, the major websites and their users will be stated. In the third chapter the significance of Social Media Marketing analysis is elaborated upon. All those principles that apply to the industry are presented. We mainly emphasize on the strategies followed by enterprises as well as the importance of Engagement between the brand name and the consumers. In the fourth chapter we are going to present the most relevant statistic researches that have taken place both on national and international level concerning the consumer’s use of Social Media. We will approach different types of consumers regarding the ways the Social Media Marketing ought to approach them. The last chapter of the project is going to link the mobile platforms with the Social Media Marketing influence in our lives. We are going to analyze the relation between them and the way they develop accordingly. Finally, we are going to indicate the problems and questions that will come up from the present master thesis that can bring an action to the academic circle.