Τάσεις και εξελίξεις στη ναυτιλία γραμμών και επιπτώσεις στη λιμενική βιομηχανία τον 21ο αιώνα: η απόδοση των λιμένων ως δείκτης ανταγωνιστικότητας
A thorough insight and analysis of the trends and developments in liner shipping enables the capitalization of the impact in the port industry. Port competitiveness stands out as the main trend that characterizes the port industry today, leading to the need for a more tangible approach to performance management as a success root to competitiveness. Estimating and monitoring port performance via the Balanced Scorecard becomes an effective solution for two main reasons: (a) it provides a flexible and consistent way to exercise performance management taking into consideration the qualitative and quantitative factors that influence both the internal and external operational environment of the port of reference and (b) is applicable to every port interested in performance management since it is a completely tailor made methodology that evolves the uniqueness of the port and turns it into competitive advantage irrespective of the chosen strategy. The proposed generic performance model is based on a contemporary port with a strategic positioning as a competitive pole of development and is structured using the Balanced Scorecard Methodology.