Μελέτη και ανάπτυξη CRM
SubjectCustomer relations -- Data processing ; Customer relations -- Management ; Επιχειρήσεις -- Πληροφορική
This moment in Greece a lot of companies adopt the philosophy of Electronic Management for the Relations with Customers (Electronic Customer Relationship Management) in for their interactions with companies (B2B) and consumers (B2C) using commercial tools such as CRM and the Technologies of Information technology and Telecommunications (ICT) in general. The services that those types of systems offer, focus on replanning and automating processes that characterize the relations with the customers (front-end processes). As a result they succeed in decreasing costs and improving the level of service and satisfaction of customers, offering at the same time many solutions for a lot of problems, smart proposals for capitalizing business oportunities and attractive, measurable results. The constitutive elements of CRM applications suit the needs of Marketing, Sales and Customers Service offering enormous possibilities in terms of parametrization and completion with business-to-business and [B2B] informative systems (eg. ERP, SCM).