Οικονομοτεχνική μελέτη και εισαγωγή στην αγορά νέου προϊόντος χυμού της εταιρίας ΑΣΕΕ ΑΜΥΚΛΩΝ "ΛΑΚΩΝΙΑ"
Στεργιάννης, Γεώργιος - Φοίβος
This diploma thesis aims to investigate the attractiveness of an investment project for the creation of a vertically integrated smoothy energy juice plant for the disposal of the Greek market at the establishment of the ASEE Amykles, Laconia, in the prefecture of Laconia in Greece. The company produces many different kinds of standard juices (natural juices, nectars, fruit juices, etc.) with final disposal on the supermarket shelves as well as at selected points of sale, cellars, kiosks etc. Its original aim is to exploit the production of local producers', the creation of added value products through the processing and better use of the raw material provided by local producers.The purpose of this study is to design an investment in order for the company to acquire a profitable unit that will allow to compete and enter new market segments of standard fruit juices by offering something a new and quality-wise superior product. At the same time, it aims to ensure the integrity of the investment steps in order to secure its effectiveness. Therefore through this project the purpose is to create a new market segment within standard juices in order to gain a competitive advantage in a market already saturated and with intense competition.