Έρευνα της αυτοματοποίησης του μάρκετινγκ στο μέλλον
Investigating the future of marketing automation
The aim of this diploma thesis is to examine how a company can be driven to use and develop marketing automation which is characterized by great competition and many changes, emphasizing on customer experience as well as his journey. At first the work delves into general concepts and tools of marketing automation. In the next chapter, reference is made to the impact of marketing automation on both small and large businesses. Then, the effect of GDPR on this automation is determined. In addition, the relation between marketing automation and telecommunications is also referred to, and its international use is also enquired into. The project is completed with the presentation of the future of marketing automation. This paper enables the reader to understand how a modern business can grow and increase its budget, aiming at better customer experience. This will be accomplished by evolving through marketing automated processes which in turn lead to increased, faster and easier sales.