Corporate growth strategies: προβλήματα και προκλήσεις από τον συνδυασμό διαφορετικών στρατηγικών
The science of business strategy development has evolved considerably in the recent decades. Businesses have learned to analyze their competitive environment, define their position, comprehend the threats and maintain their strong position through combinations of business strategies. Indubitably, there are many different approaches to how a company can "make a move", but these approaches must always take into consideration the concept of globalization, liberalization of trade and rapid technological development that we are experiencing. The subject of this thesis expounds the combination of business strategies in business formations that are being developed in today's unpredictable political and economic globalized phenomenon. When a company aims to confront the high competitiveness of new market rules, it has to adopt innovative actions as a result by the combined development of different strategies.