Προώθηση ασφαλιστικών προγραμμάτων ζωής και υγείας στη γενιά Υ
Promoting life and health insurance programmes in generation Y
KeywordsΑσφάλιση ζωής ; Ασφάλιση περιουσίας ; Προώθηση ; Γενιά Υ ; Life insurance ; Property insurance ; Promotion ; Generation Y
The institution of insurance has a long history that can be traced even to the functioning of ancient societies. Private insurance provided by private bodies to any interested party is indeed an institution with a wider evolution in relation to social security. Insurance can cover dangers concerning individuals or groups of individuals but also assets. Through payment of an agreed amount, the insured person may be compensated if a risk factor is confirmed and an accident or loss, physical or physical, occurs. Insurance market products cover any age and can be tailored to the needs of each age group to provide coverage for each risk factor. Generation Y, which is made up of people born during the decades of 1980 and 1990 consists a large proportion of the world's population and a challenge for the insurance market. This is because these people, for the most part, show a low interest in insurance products, which makes their promotion more urgent. These people have a very close relationship with the Internet and their purchasing attitude is generally more based on psychological rather than rational factors. However, it is clear from a survey carried out on a sample of 100 people belonging to the Y generation in Greece and who is or will be insured in the next 12 months against risk, the choice of insurance is based on traditional methods of information but also on the size and the reputation of the insurance company in question, in addition to the amount of the required premiums.