Άμεσες ξένες επενδύσεις ελληνικών εταιρειών στην Ευρώπη κατά τη διάρκεια της κρίσης - ο κλάδος των φυσικών καλλυντικών
Foreign direct investment of Greek business in Europe during the economic crisis - the market of natural products
KeywordsΆμεσες ξένες επενδύσεις ; Κλάδος φυσικών καλλυντικών στην Ελλάδα ; Ελληνικές επιχειρήσεις ; Ακαθάριστο Εγχώριο Προϊόν ; Οικονομική κρίση ; Foreign direct investments ; Factors affecting FDI ; Natural cosmetics industry in Greece ; Greek companies
The last five years was unfortunately for Greece one of the worst periods of its modern history. The global economic crisis of 2008 with the breakdown and declared bankruptcy of Lehman Brothers resulted in the worst financial crisis, after the big recession. A consequence of this was the sovereign debt crisis who’s most vulnerable country was Greece followed by Ireland and Portugal. Greece’s economy outwards the global economy was negatively affected and mostly its attractiveness as a host country for investments. Although Greece’s introduction into the ESM was meant to solve its long-term fundamental economic problems, it didn’t. The country’s economic, financial and investing environment has been a subject of dispute from Greek investors as well as foreigners, producing doubts for its capacity to recover from the crisis, which is affecting directly its foreign and local investments. The crisis at the same time caused the need of redefining the national economic and political applied strategies with great interest to the investment attraction effort as a solution to reverse the general negative mood and restart the economy. The purpose of this project is to analyze the current situation and investigate the producing factors of a firm’s capacity to resort to foreign capitals and the foreign direct investment’s results in our country. There will be a historical, geographical and sectoral presentation of foreign direct investment inputs and outputs for Greece. More specifically this project will investigate the contribution of foreign direct investment into the Greece’s gross domestic product. Also this project will analyze the case of two companies in the natural cosmetic products industry and it will compare their foreign direct investment’s results based on the financial ratios of the groups.